Our challenge was to promote Peppa Pig coming to the big screen ‘My First Cinema Experience’ with live experiential marketing support throughout the UK. The campaign was aimed at familes with children 2-5 years old and to promote Peppa Pig as top family entertainment.

Familia collaborated with national cinema chains and created a series of pop-up family activities to help support the launch. There was so much to see and do – including: jumping on bouncy muddy puddles, special playdates with Peppa, or a chance to sing, dance and clap along to the Bing Bong Song all within this interactive event.