Familia, partnered with LA Fitness, on a mission to address the specific fitness needs of postnatal women who struggled to find time for exercise due to childcare restrictions.

Recognising the desire of new mothers to prioritise fitness while spending quality time with their babies, Familia was commissioned to develop a specialised postnatal fitness program that would resonate with this demographic and attract more customers to LA Fitness gyms.

Familia spearheaded the development of “Mummy & Me,” a bespoke postnatal fitness program meticulously crafted to cater to the unique needs of new mothers. Working closely with LA Fitness, Familia ensured that the programme offered a holistic approach to fitness, seamlessly integrating bonding time with babies into each session. Under the guidance of our experienced trainers and child development specialists, “Mummy & Me” sessions were tailored to address both the physical recovery of mothers and the developmental needs of their babies.

• Customised Workouts: Familia curated specialised workouts for “Mummy & Me” sessions, focusing on postnatal recovery for mothers while incorporating interactive activities to engage and stimulate babies.
• Expert Leadership: Familia enlisted skilled trainers and child development specialists to lead the sessions, guaranteeing a safe and effective workout environment tailored to the needs of postnatal women and infants.
• Community Engagement: Familia fostered a supportive community within “Mummy & Me” sessions, allowing participants to connect, share experiences, and support each other in their fitness journey as new mothers.