Familia agency collaborated with LEGO to launch the LEGO DUPLO Creative Play Programme. This initiative was designed to engage children in interactive sessions focused on themes such as storytelling and creativity, all while incorporating the fun of building with LEGO DUPLO bricks.

As a play and movement specialist, Familia developed a series of sessions tailored to spark children’s imagination and encourage hands-on play. Each session featured music, storytelling, and, of course, plenty of LEGO DUPLO building activities.

Familia took charge of the entire programme development and rollout process. Including:

• Designed the programme of sessions to incorporate key brand messages whilst immersing in developmental and movement classes.
• Rolled out sessions across various groups, class providers, and nurseries throughout the UK.
• Trained creative play specialists to deliver the engaging and interactive sessions.
• Managed the rollout from pilot to national coverage, ensuring consistency and quality across all sessions.

Overall, Familia’s collaboration with LEGO DUPLO successfully achieved its objectives, leaving a lasting impact on both children and parents alike.