The Challenge
LEGO Friends brought together a real-life group of influential girls – YouTube stars, Tiana from Toys AndMe, Ruby Rube, SassyBelle, Rosie McClelland and Mia (Mia’s Life) – to form the Lego Friends Heart Squad. As a group, the Heart Squad will show girls that they have the power to build a better world together. The challenge was to create an experiential series of events that would help inspire girls in the UK to build a better world together.
The Solution
Familia teamed up with 8 selected shopping centres throughout the UK in a quest to ‘put more heart into the world’. It was a free event, and there were lots of activities to get involved with. Including photo opps and building different things out of LEGO like hearts and people. Everyone who got involved received a LEGO goody bag too.
