In collaboration with Maclaren, a prominent manufacturer of buggies, Familia embarked on a mission to introduce an innovative active buggy fitness programme. The primary objective was to empower postnatal women to engage in outdoor exercise while simultaneously highlighting Maclaren’s products.

Familia known for its expertise in understanding consumer behavior and market trends, aimed to develop a campaign that seamlessly merged the benefits of outdoor exercise with the practicality of Maclaren buggies. To achieve this, they partnered with a leading specialist fitness company renowned for its postnatal fitness programmes.

The campaign was meticulously designed to offer engaging and effective fitness sessions tailored specifically for new mothers with babies. By positioning Maclaren buggies as indispensable companions for active lifestyles, the initiative sought to elevate brand recognition and drive significant sales uplift.

The Maclaren active buggy fitness campaign stands as a testament to the power of strategic collaboration and innovation in marketing. By understanding the needs of their target audience and leveraging partnerships with industry experts, Maclaren successfully positioned itself as a leader in supporting postnatal women on their journey towards fitness and well-being.