Neal’s Yard Remedies, known for their natural and organic beauty and health products, wanted to raise awareness about their non-greasy, light oils, particularly among new parents. The challenge was getting their products into the hands of this audience to experience the benefits firsthand.

Familia crafted a strategic partnership between Neal’s Yard and Baby Karma, a franchise offering baby classes for parents with babies aged 0-12 months across the UK. As part of this collaboration:

• Baby Karma offered complimentary Neal’s Yard oils during the baby massage section of their classes.
• Parents had the opportunity to use, review, and keep samples of the oils, testing them both in the class and at home.
• Franchisees received compensation for their involvement, providing a new revenue stream for the business.

• Increased Brand Awareness: Neal’s Yard saw a rise in product reviews and brand recognition among new parents, establishing themselves as a standout supplier in the baby care market.
• Happy Parents: Parents enjoyed free samples and exclusive discount codes for Neal’s Yard products, making the classes more valuable.
• Revenue & Brand Boost: Baby Karma franchisees benefited from passive revenue, enhancing both their income and brand confidence through the successful partnership.