Familia played a crucial role in supporting the brand Rude Health as it conducted product testing for its latest line of children’s cereals. Renowned for its commitment to crafting healthy, plant-based foods with premium, all-natural ingredients, Rude Health sought to introduce its new cereal range to its target audience of parents and toddlers.

Familia expertly organised a series of focus groups, orchestrating exclusive tasting sessions designed to familiarise toddlers and parents with the brand and its innovative cereal offerings.

Through this collaborative effort, Rude Health gained valuable insights and feedback from its core demographic, ensuring that its products resonate with consumers seeking nutritious and delicious options for their families.