FRANCHISE MARKETING SERVICES

MARKETING SUPPORT THAT GROWS WITH YOUR NETWORK

Strong marketing is key to attracting customers, building your brand and helping franchisees succeed. At Familia, we support both the national strategy and the on-the-ground activity – giving your network the tools, confidence and consistency to grow.

MARKETING SUPPORT

National campaigns
We help you plan and execute brand-wide marketing initiatives – from product launches to awareness campaigns. We work closely with your creative and digital teams (or manage it for you) to ensure consistency, clear messaging and measurable results.

Local marketing playbooks
We create structured marketing toolkits for franchisees, with everything they need to promote their business locally. From social media templates to launch campaigns, we give them guidance that works – while protecting your brand identity.

Franchisee marketing support
Not every franchisee is a marketer – and that’s okay. We offer optional hands-on support to help your partners plan local campaigns, improve visibility and make the most of the tools you provide.

Lead generation for the network
We advise on or manage paid lead generation strategies across your network – including paid social, Google Ads and multi-location web setups — helping franchisees convert interest into bookings and sales.

Performance and alignment
We help you track what’s working, support underperforming locations and keep messaging aligned across the network – so your brand remains strong as it grows.

NEED SUPPORT WITH FRANCHISE MARKETING?

Let’s strengthen your brand, support your franchisees and build a marketing approach that scales.

WHY IT MATTERS

Good marketing isn’t just about branding — it’s about empowering every franchisee to succeed. We help you strike the right balance between centralised control and local flexibility.

FRANCHISE SERVICES INCLUDE:

GROWTH STRATEGY

We help you shape and structure your business for scalable, long-term expansion.

FRANCHISE SALES & LEADS

We manage recruitment campaigns and support the full sales journey – from enquiry to agreement.

RESALE MANAGEMENT

We handle territory resales from end to end, supporting both outgoing and incoming franchisees.

OPERATIONAL SUPPORT

We create toolkits, systems and onboarding frameworks to help franchisees deliver consistently.

FRANCHISE MARKETING

We provide brand-wide and local marketing support to keep your network visible and aligned.

FRANCHISOR EXIT

Ready to move on? We help you prepare your business for sale and guide you through the exit process.