ATTRACT AND CONVERT THE RIGHT FRANCHISE PARTNERS
Finding the right franchisees is one of the most important steps in growing your network – and one of the hardest to get right. At Familia, we manage the entire recruitment process for you, combining clear messaging, targeted lead generation, and structured follow-up to help you grow with the right people.
WHAT WE DO
We work with you to create compelling recruitment messaging that reflects your brand’s values, vision and commercial opportunity. We manage lead generation through advertising, outreach and campaigns — and support you through the full sales journey from enquiry to signed agreement.
Our support can include:
Franchise Prospectus & Recruitment Messaging
We begin by creating a clear, compelling franchise prospectus and supporting content that communicates your brand values, commercial model, and ideal franchisee profile..
Lead Generation & Campaign Setup
Next, we plan and launch targeted digital campaigns — from paid ads to organic outreach — designed to attract high-quality leads who are a good fit for your business.
Enquiry Handling & Lead Qualification
We manage initial responses, screen applicants and ensure only serious, well-matched candidates progress — helping you avoid time-wasters and poor fits.
Sales Funnel Design & Candidate Nurturing
We build a clear recruitment journey, with structured follow-ups and touchpoints that move candidates from first contact to final decision in a professional, consistent way.
Interview Support & Offer Guidance
From planning discovery days to preparing offer packs, we guide you through the key decision stages — supporting interviews, negotiations and onboarding steps
Legal, Financial & CRM Support
We help coordinate legal and finance processes with your chosen partners, and recommend CRM tools to manage your recruitment pipeline from start to finish.
WHY IT MATTERS
Selling a franchise is not like selling a product. The people you recruit will become long-term partners in your brand – which is why getting the right fit is critical. We help you attract the right candidates, position your offer clearly, and support every step of the sales journey.
FRANCHISE SERVICES INCLUDE:
FRANCHISE SALES & LEADS
We manage recruitment campaigns and support the full sales journey – from enquiry to agreement.
RESALE MANAGEMENT
We handle territory resales from end to end, supporting both outgoing and incoming franchisees.
OPERATIONAL SUPPORT
We create toolkits, systems and onboarding frameworks to help franchisees deliver consistently.
