HOME SERVICES FRANCHISING

GROW YOUR HOME SERVICES FRANCHISE WITH SPECIALIST SUPPORT

The home services sector represents one of the UK’s most stable and scalable franchise opportunities. Worth over £58 billion annually and growing at 4.2% year-on-year, home services franchising offers exceptional resilience in a market driven by essential property maintenance needs and increasing homeowner investment.

We specialise in growing home services franchise networks because we understand the operational complexities of territory-based businesses. Whether you’re scaling an established network or launching your first franchise, we help you recruit quality partners who understand service delivery consistency and territory management.

WHY HOME SERVICES FRANCHISING WORKS

Home services businesses have natural franchise advantages that create strong competitive positions. The essential nature of many services provides recession-resistant revenue streams, while the local territory model creates natural protection and community relationships.

The sector’s repeat customer base and referral-driven growth create sustainable business models with predictable revenue patterns. Most home services franchises operate with low overhead costs, high-margin services, and multiple revenue opportunities through maintenance contracts and emergency call-outs.

These factors make home services franchises attractive to quality franchisee prospects – especially skilled tradespeople or those seeking businesses with recurring revenue and essential service positioning.

HOME SERVICES FRANCHISE SECTORS WE SUPPORT

Property Maintenance & Repair
Handyman services, property maintenance, plumbing, electrical work, and general repair services that keep properties functioning and well-maintained.

Cleaning & Hygiene Services
Domestic cleaning, commercial cleaning, carpet cleaning, window cleaning, and specialist hygiene services for residential and business properties.

Garden & Landscaping Services
Garden maintenance, landscaping, tree surgery, lawn care, and outdoor space design services that enhance property value and appeal.

Security & Safety Services
Home security installation, alarm systems, CCTV services, and safety inspection services that protect properties and provide peace of mind.

Specialist Home Services
Pest control, waste management, removals, storage services, and niche property services that address specific homeowner needs.

HOW WE HELP YOU GROW

For Established Home Services Franchisors:

Franchisee Recruitment Campaigns
We help you attract skilled tradespeople and business operators through targeted recruitment marketing. From prospectus development to managing enquiries, we fill your pipeline with prospects who understand territory management and service quality.

Network Marketing Support
We provide marketing strategies that work across your home services franchise network – helping franchisees attract and retain customers while maintaining brand consistency and service standards.

Operations & Quality Support
We help you strengthen systems, training programmes, and quality control frameworks as your network scales – ensuring every franchisee maintains the service standards and reliability your brand is built on.

For Businesses New to Franchising:

Franchise Readiness Assessment
We evaluate your service delivery model, customer retention rates, and operational systems to determine franchise viability and what infrastructure you need before recruiting franchisees.

Complete Franchise Development
We help you create everything needed to franchise successfully – from operations manuals and franchise agreements to recruitment materials and support systems designed specifically for home services businesses.

First Wave Recruitment
Once you’re franchise-ready, we manage your initial recruitment campaign to attract your first franchisees who share your commitment to service excellence and customer satisfaction.

SUCCESS STORIES

Service-Based Franchise Excellence
While our direct experience comes from The Busylizzy Club in the fitness sector, the operational principles of service-based franchising translate directly to home services businesses. Our franchise model won the British Franchise Association Emerging Franchisor of the Year Award in 2016, demonstrating our understanding of territory-based, service-focused franchise systems.

The scalable model we developed supported franchisees who expanded to multiple territories, with proven systems for customer retention, quality control, and operational efficiency. This experience in service-based franchising provides the foundation for successful home services franchise development.

WHY WORK WITH FAMILIA

We Understand Territory-Based Franchise Systems
Our experience building a territory-based franchise taught us the complexities of location management, customer relationship building, and service delivery consistency that are essential for home services franchise success.

We Specialise in Your Sector
Home services businesses have unique requirements – from insurance and safety compliance to customer scheduling systems. We understand both the operational challenges and the opportunities this essential sector presents for franchise growth.

We Focus on Growth and Recruitment
Whether you’re scaling an existing network or launching your first franchise, we specialise in attracting quality franchisees. We help you build a franchise opportunity that stands out and run campaigns that fill your pipeline.

We’re Honest About the Process
If your home services business isn’t ready for franchising, we’ll tell you. If franchising isn’t the right growth strategy for your goals, we’ll say so. Our reputation depends on your success.

We Stay Involved
We don’t hand over documentation and disappear. We provide ongoing support to help you build a home services franchise network that thrives – from recruitment campaigns through to franchisee support.

WEBINAR: How much does it cost to franchise YOUR business in the UK?

Franchise Growth Strategy

Date: Thursday, 11th December 2025
Time: 12:00pm – 12:30pm GMT
Duration: 30 minutes
Format: Live on Zoom

Learn about all the main costs involved in turning your business into a UK franchise operation from people that have done it themselves.

WEBINAR: HOW TO FRANCHISE YOUR BUSINESS IN THE UK

Franchise Growth Strategy

Date: Friday, 9th January 2026
Time: 12:00pm – 12:30pm GMT
Duration: 30 minutes
Format: Live on Zoom

Discover how to turn your successful business into a franchise model that works. Learn the essential foundations, financial realities, and critical systems you need before franchising.

WHAT MAKES HOME SERVICES FRANCHISES SUCCESSFUL

Essential Service Demand
Home maintenance and repair services are necessity purchases, creating recession-resistant revenue streams with consistent customer demand.

High-Margin Opportunities
Skilled services command premium pricing with strong profit margins, especially for emergency call-outs and specialist work.

Recurring Revenue Potential
Maintenance contracts and repeat customers create predictable revenue streams with high customer lifetime value.

Low Overhead Operations
Most home services can operate with minimal fixed costs, using mobile operations and flexible scheduling to maximise efficiency.

Scalable Territory Model
Home services franchises can expand through geographic growth, additional services, or commercial contracts without major infrastructure investment.

FAQ

Is franchising right for my home services business?

If you’ve been operating successfully with proven customer retention strategies and consistent service quality, franchising could accelerate your territorial expansion. For established franchisors, if your network has plateaued or recruitment is slow, we can help accelerate growth. For businesses new to franchising, we assess your readiness and help you determine if franchising makes commercial sense for your home services model.

How do you attract quality franchisees to home services businesses?

We target skilled tradespeople and business operators through sector-specific recruitment campaigns. Our messaging emphasizes your service standards, territory opportunity, and support systems – the factors that matter most to quality prospects. We understand that home services franchisees need both technical expertise and business acumen, so our screening process identifies candidates with the right skills and commitment to service excellence.

What ongoing support do home services franchisees need?

Home services franchises require ongoing technical training, marketing support, customer retention guidance, safety updates, and quality assurance. We help structure support systems that scale with network growth – from insurance compliance to local marketing strategies that help franchisees attract and retain customers while maintaining your brand standards.

How do you handle insurance and safety requirements?

We build comprehensive insurance and safety protocols into operations manuals and provide franchisees with template policies, training programmes, and compliance checklists specific to home services operations. For businesses new to franchising, we help you document your safety systems. For established franchisors, we help strengthen and scale your compliance frameworks as your network grows.

What makes your home services franchising approach different?

We specialise in growing franchise networks, not just initial franchise development. Whether you’re recruiting your 5th franchisee or your 50th, we focus on filling your pipeline with quality prospects. Our experience comes from building The Busylizzy Club (a territory-based franchise we grew from 1 to 50+ sites), which won the BFA Emerging Franchisor Award. We understand territory-based franchising and apply those principles to home services network growth.