More of the right franchisees. Found for you.
We run your franchise recruitment from start to finish. We find, follow up and qualify every candidate, so you only spend time with the people worth meeting. You choose who joins, and we only get paid when you sign a franchisee.
We win when you win. And we only work with one brand in each sector, so we’re never working for your competitor.
Franchise recruitment is more than one job.
The adverts, the messaging, following up every lead, building rapport, the calls and presentations. Yet it’s often squeezed in by the founder, or handed to a marketing team who are brilliant at selling the core business but have never had to find investors.
That is the gap a specialist franchise recruitment agency fills. Franchisee recruitment is all we do for our clients, with a recruitment strategy built around your territories, your ideal franchisee and your budget.
From first advert to the right candidate.
Outsource your franchise recruitment to a team that has done it.
Many franchisors come to us after years of running recruitment in-house: juggling lead portals, chasing enquiries that go nowhere and watching the pipeline dry up while the core business takes every spare hour.
Outsourcing franchisee recruitment to Familia gives you a franchise recruitment agency that works as part of your team. We create the content, run targeted campaigns across Meta, Google and LinkedIn, follow up and qualify every lead through Familia IQ, and make the calls and presentations. You stay focused on running your network.
Whether you need five new franchisees a year or twenty, the same recruitment process scales with you.
Fewer wasted leads. More of the right people.
leads we handle become qualified candidates
is the industry average
Based on 2026 client data.
We win when you win.
We get paid when you sign a franchisee. That’s the principle franchising is built on: as your network grows, we grow. Partners, in it together.
You approve every candidate, so the right people join, not just the most people.
Recruiting for brands like yours.
Is this right for you?
Questions you might have
Is this just lead generation?
No. We run your franchisee recruitment from the first advert to the qualified candidate: the content, the campaigns, the follow-up, the calls and the presentations. You meet people who are ready to take the next step.
How is this different from other franchise recruitment agencies?
We get paid when you sign a franchisee, so we work your leads as hard as if they were our own.
How is this different from listing on franchise directories?
A directory listing puts your opportunity alongside hundreds of others and waits for someone to find it. We go out and find the right people through targeted campaigns, then follow every one of them up until they are either qualified or clearly not a fit.
Do you handle franchise recruitment marketing as well?
Yes. The adverts, landing pages, recruitment videos and media plan are part of the service, made by our own franchise marketing team, so the marketing and the follow-up work as one.
Do you work with new franchisors?
Yes, though you need a franchise ready to sell before recruitment starts. If you are franchising for the first time, we build the franchise with you and switch recruitment on as soon as your recruitment materials are ready, so the pipeline is moving by the time you can sign.
What does it cost?
Every figure is in your proposal, set against your own numbers. You set the media budget, which goes straight to the advertising platforms.
How quickly will we see results?
Most clients see good enquiries within weeks of launch. First signings typically follow within three to six months, depending on your sector and territories.
Are we tied in?
No. There’s no minimum term, just 30 days’ notice either way, and your data stays yours.
Do you guarantee franchisees?
No, and nobody honest can. What we guarantee is the work: every lead followed up, every serious candidate called, and a clear monthly report on where everything stands.
How involved do we need to be?
You approve the creative, set the budget, and meet the qualified candidates we bring you. Every decision on who joins stays with you.
Do you recruit franchisees outside the UK?
Most of our franchisee recruitment is for UK networks, but we have supported international brands entering the UK and UK brands expanding overseas. Tell us what you have in mind and we will tell you honestly what it would take.
