FRANCHISE GROWTH SPECIALISTS
Franchise Growth Through Expert Franchisee Recruitment
We help established franchise networks grow through expert franchisee recruitment, marketing infrastructure, and operations support.
We’re not general consultants. We’re franchise growth specialists who’ve recruited 100+ franchisees for UK and international networks. We know what drives sustainable franchise network growth.
HOW WE DRIVE FRANCHISE GROWTH
Your franchise growth depends on three things: recruiting the right franchisees, marketing that supports growth, and operations that scale. We deliver all three.
Expert Franchisee Recruitment
The fastest way to drive franchise growth? Recruit quality franchisees who strengthen your network.
Explorer Days
Face-to-face recruitment that converts 5x better than Zoom calls. Real connection drives real franchise growth.
Targeted Campaigns
Find your ideal franchisee profile through modern targeting, not expensive directory listings that don’t deliver growth.
Complete Sales Journey
Full support from first enquiry to signed agreement. Every quality franchisee recruited accelerates your growth. Traditional directories don’t deliver franchise growth anymore. We use proven modern methods that actually work.
Marketing Infrastructure for Growth
Franchise growth requires marketing at two levels: national campaigns that attract franchisees, and local playbooks that help them succeed.
National Marketing (Drives Recruitment):
– Recruitment-focused campaigns that fill your pipeline
– Brand positioning that attracts quality candidates
– Multi-channel visibility that supports franchise growth
Local Marketing (Supports Franchisees):
– Playbooks franchisees can execute locally
– Toolkits that maintain brand consistency
– Support that helps franchisees succeed and grow Growing your franchise network isn’t just about recruiting more franchisees – it’s about recruiting franchisees who will grow with you.
Operations That Enable Growth
Rapid franchise growth breaks weak systems. We help build operations infrastructure that scales without overwhelming your head office.
Growth-Ready Operations:
– Digital operations manuals that scale
– Onboarding frameworks that support expansion
– Technology infrastructure for growing networks
– Support systems that don’t break under growth
We’ve grown The Busylizzy Club from 1 to 50+ franchised sites (BFA Emerging Franchisor Award). We know what franchise growth requires.
WHY PARTNER WITH FAMILIA FOR FRANCHISE GROWTH
WE’VE ACTUALLY DELIVERED FRANCHISE GROWTH
Most consultants theorize about franchise growth. We’ve recruited 100+ franchisees using these methods. We know what works because we do this every day.
WE’RE ACTIVE FRANCHISE GROWTH PARTNERS
We’re not ex-franchisors. We currently operate The Busylizzy Club franchise network (BFA Award winner). We understand franchise growth from both sides.
WE FOCUS ON SUSTAINABLE GROWTH
Fast franchise growth without proper infrastructure damages your brand. We help you grow efficiently – recruiting quality franchisees your operations can support.
MODERN METHODS THAT DRIVE REAL GROWTH
Franchise directories are dying. Explorer Days, targeted digital campaigns, and proven sales processes deliver better franchise growth results.
OUR RECRUITMENT APPROACH
MULTI-CHANNEL LEAD GENERATION
We don’t rely on outdated methods. We create targeted campaigns across multiple channels to fill your pipeline:
Digital Advertising
Paid search, social media and display campaigns targeting your ideal franchisee profile
AI-Powered Prospecting
Modern outreach tools to identify and engage high-quality prospects
Strategic Partnerships
Collaboration with franchise portals, exhibitions and industry networks
Content Marketing
SEO-optimised content and video that attracts organic interest
PR & Media
Coverage and positioning that builds credibility and inbound enquiries
CONVERSION-FOCUSED SALES PROCESS
Lead generation is just the start. We support the full sales journey:
Qualification & Screening
Structured discovery process to identify serious candidates
Pipeline Management
CRM systems and follow-up sequences that keep prospects moving
Face-to-Face Explorer Days
Our proven in-person events that consistently outperform traditional methods
One-to-One Meetings
Relationship building with key prospects
Due Diligence Support
Guiding candidates through financial checks and territory selection
Legal Coordination
Working with your solicitors to move agreements to signature
OUR COMPLETE RECRUITMENT SYSTEM
For Established Franchisors Ready to Scale:
– Campaign strategy and media planning
– Multi-channel lead generation campaigns
– Pipeline management and CRM implementation
– Sales process optimisation
– Explorer day planning and execution
– Conversion tracking and performance reporting
– Ongoing campaign management and optimisation
For Businesses New to Franchising:
– Franchise positioning and messaging strategy
– Franchise prospectus and recruitment materials
– Digital campaign setup and launch
– Sales funnel architecture and CRM systems
– Team training on franchise sales process
– First explorer day planning and delivery
– Support through your first wave of franchisees
FRANCHISE SERVICES INCLUDE:
