UK Franchise Marketing: How Head Office Should Support Franchisees
STRUGGLING TO BALANCE BRAND CONSISTENCY WITH FRANCHISEE AUTONOMY?
Julie Clabby, UK franchisor of The Busylizzy Club and Director at Familia, reveals how to structure your franchise marketing for maximum impact at both national and local levels.
In this video (2m 15s):
✅ How to create brand guidelines that empower (not restrict) franchisees
✅ The marketing levy structure and what it actually pays for
✅ National vs local marketing: who does what and why it matters
✅ Essential marketing tools franchisees need
✅ How to make every marketing activity measurable and transparent
✅ Why local community presence is your franchise’s biggest advantage
