Video guide

Franchise Marketing: How Head Office Should Support Franchisees

How to balance brand consistency with franchisee freedom.

Julie Clabby, co-founder of Familia, explains how to structure your franchise marketing so it works at both national and local level.

Watch time: 2m 15s

In this video

Brand guidelines that help franchisees rather than restrict them
How a marketing levy works and what it pays for
National and local marketing: who does what, and why it matters
The marketing tools franchisees need
Making every activity measurable and open
Why a local presence is a franchise’s biggest advantage

Where to next

Franchise marketing services

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