Familia Franchise Consultant taking a photo

MARKETING THAT DRIVES FRANCHISE GROWTH

BRAND-WIDE AND LOCAL MARKETING SUPPORT TO KEEP YOUR NETWORK VISIBLE AND ALIGNED

Strong marketing is essential for attracting customers, building your brand and helping franchisees succeed. At Familia, we support both the national strategy and the on-the-ground activity – giving your network the tools, confidence and consistency to grow.

Whether you’re scaling an established network or launching your first franchisees, we provide the marketing infrastructure and ongoing support to keep your brand visible, your franchisees equipped, and your customer pipeline full.

MARKETING SUPPORT

National Campaigns
We help you plan and execute brand-wide marketing initiatives – from product launches to awareness campaigns. We work closely with your creative and digital teams (or manage it for you) to ensure consistency, clear messaging and measurable results across your growing network.

Local Marketing Playbooks
We create structured marketing toolkits for franchisees, with everything they need to promote their business locally. From social media templates to launch campaigns, we give them guidance that works – while protecting your brand identity and maintaining consistency.

Franchisee Marketing Support
Not every franchisee is a marketer – and that’s okay. We offer optional hands-on support to help your partners plan local campaigns, improve visibility and make the most of the tools you provide. From one-to-one coaching to campaign reviews, we’re here to support franchisees who need it.

Lead generation for the network
We advise on or manage paid lead generation strategies across your network – including paid social, Google Ads and multi-location web setups. We help franchisees convert interest into bookings and sales, tracking performance to optimise spend and improve results.

Recruitment Marketing Support
We create compelling franchise recruitment materials including prospectus design, recruitment landing pages, and campaign assets. Your franchisee marketing capabilities become a key selling point – we help you showcase them effectively to attract quality partners.

WHY IT MATTERS

Good marketing isn’t just about branding – it’s about empowering every franchisee to succeed. We help you strike the right balance between centralised control and local flexibility.

Strong franchisee marketing capability also makes your franchise opportunity more attractive. Prospects want to know you’ll support them with proven marketing systems – not leave them to figure it out alone.

WEBINAR: HOW TO FRANCHISE YOUR BUSINESS IN THE UK

Franchise Growth Strategy

Date: Friday, 13th February 2026
Time: 1:00pm – 1:30pm GMT
Duration: 30 minutes
Format: Live on Zoom

Discover how to turn your successful business into a franchise model that works. Learn the essential foundations, financial realities, and critical systems you need before franchising.

WEBINAR: How much does it cost to franchise YOUR business in the UK?

Franchise Growth Strategy

Date: Wednesday, 25th February 2026
Time: 12:00pm – 12:30pm GMT
Duration: 30 minutes
Format: Live on Zoom

Learn about all the main costs involved in turning your business into a UK franchise operation from people that have done it themselves.

NEED SUPPORT WITH FRANCHISE MARKETING?

Let’s strengthen your brand, support your franchisees and build a marketing approach that scales.

FRANCHISE SERVICES INCLUDE:

FRANCHISEE RECRUITMENT

Fill your pipeline with quality franchisees through our proven recruitment system. Professional content creation, intelligent campaigns and strategic engagement across all touchpoints.

Franchisee Recruitment
FRANCHISE YOUR BUSINESS

Everything you need to franchise your business – from initial strategy and financial modeling through to operations manuals, legal frameworks and your first franchisee recruitment campaign.

Franchise Growth Strategy
FRANCHISE CONSULTANCY

Expert support for established franchisors. Operations systems, franchisee onboarding, network management and ongoing strategic advisory – working fractionally as part of your team.

Franchise Operations & Support

FAQ

What is franchise marketing?

It is how a franchisor grows customers and recruits partners while keeping the brand consistent.

Franchise marketing covers national brand activity, local lead generation for each territory and recruitment campaigns for new franchisees. In the UK we plan and run PR, digital campaigns, content and events so the network grows in a controlled and measurable way.

Do you manage local marketing for franchisees?

Yes, we run national campaigns and provide local toolkits and managed ads.

We set the central strategy, then supply franchisees with approved creatives, copy and budgets. We manage PPC and paid social where needed, track conversions and keep brand standards tight so spend is efficient and results are comparable across UK territories.

How does PR help a franchise grow in the UK?

PR builds trust with customers and prospects.

National media raises brand credibility and supports recruitment. Local PR drives enquiries for individual territories. We create stories, spokespeople and evidence that UK media use, then link coverage to calls to action so interest turns into leads.

Do you manage paid ads for franchisee locations?

Yes, we manage PPC and paid social for local territories.

We structure accounts by territory, set shared conversion goals and reporting, and tailor copy to local audiences. Central management keeps learning shared and quality high while giving each franchisee the right mix of reach and cost control.