Franchisor Taking a Photo in a studio

FRANCHISE MARKETING SERVICES

MARKETING SUPPORT THAT GROWS WITH YOUR NETWORK

Strong marketing is key to attracting customers, building your brand and helping franchisees succeed. At Familia, we support both the national strategy and the on-the-ground activity – giving your network the tools, confidence and consistency to grow.

MARKETING SUPPORT

National campaigns
We help you plan and execute brand-wide marketing initiatives – from product launches to awareness campaigns. We work closely with your creative and digital teams (or manage it for you) to ensure consistency, clear messaging and measurable results.

Local marketing playbooks
We create structured marketing toolkits for franchisees, with everything they need to promote their business locally. From social media templates to launch campaigns, we give them guidance that works – while protecting your brand identity.

Franchisee marketing support
Not every franchisee is a marketer – and that’s okay. We offer optional hands-on support to help your partners plan local campaigns, improve visibility and make the most of the tools you provide.

Lead generation for the network
We advise on or manage paid lead generation strategies across your network – including paid social, Google Ads and multi-location web setups — helping franchisees convert interest into bookings and sales.

Performance and alignment
We help you track what’s working, support underperforming locations and keep messaging aligned across the network – so your brand remains strong as it grows.

WHY IT MATTERS

Good marketing isn’t just about branding — it’s about empowering every franchisee to succeed. We help you strike the right balance between centralised control and local flexibility.

OUR WEBINAR SERIES

Franchise Growth Strategy

HOW TO FRANCHISE YOUR BUSINESS

Date: Friday, 17th October 2025
Time: 12:00pm – 12:30pm GMT
Duration: 30 minutes
Format: Live on Zoom

Discover how to turn your successful business into a franchise model that works. Learn the essential foundations, financial realities, and critical systems you need before franchising.

NEED SUPPORT WITH FRANCHISE MARKETING?

Let’s strengthen your brand, support your franchisees and build a marketing approach that scales.

FRANCHISE SERVICES INCLUDE:

STRATEGY & READINESS

We help you shape and structure your business for scalable, long-term expansion.

Franchise Growth Strategy
FRANCHISEE RECRUITMENT

We manage recruitment campaigns and support the full sales journey – from enquiry to agreement.

Franchisee Recruitment
OPERATIONS SUPPORT

We create toolkits, systems and onboarding frameworks to help franchisees deliver consistently.

Franchise Operations & Support
FRANCHISE MARKETING

We provide brand-wide and local marketing support to keep your network visible and aligned.

Franchise Marketing

FAQ

What is franchise marketing?

It is how a franchisor grows customers and recruits partners while keeping the brand consistent.

Franchise marketing covers national brand activity, local lead generation for each territory and recruitment campaigns for new franchisees. In the UK we plan and run PR, digital campaigns, content and events so the network grows in a controlled and measurable way.

Do you manage local marketing for franchisees?

Yes, we run national campaigns and provide local toolkits and managed ads.

We set the central strategy, then supply franchisees with approved creatives, copy and budgets. We manage PPC and paid social where needed, track conversions and keep brand standards tight so spend is efficient and results are comparable across UK territories.

How does PR help a franchise grow in the UK?

PR builds trust with customers and prospects.

National media raises brand credibility and supports recruitment. Local PR drives enquiries for individual territories. We create stories, spokespeople and evidence that UK media use, then link coverage to calls to action so interest turns into leads.

Do you manage paid ads for franchisee locations?

Yes, we manage PPC and paid social for local territories.

We structure accounts by territory, set shared conversion goals and reporting, and tailor copy to local audiences. Central management keeps learning shared and quality high while giving each franchisee the right mix of reach and cost control.