
FRANCHISE SALES & LEADS
GROW YOUR NETWORK WITH HIGH-IMPACT FACE-TO-FACE RECRUITMENT
While most franchise consultants rely on outdated directory listings and endless email chains, we help you build meaningful relationships with the right franchise partners through our proven explorer day strategy.
WHAT WE DO
At Familia, we don’t just generate leads – we create conversion experiences. Our face-to-face explorer days consistently outperform traditional recruitment methods because they allow prospects to experience your brand, meet your team, and understand the opportunity on a deeper level.
WHY EXPLORER DAYS CHANGE EVERYTHING
Higher Quality Prospects
When someone commits to attending an in-person event, they’re already more invested than directory browsers or email responders.
Real Relationship Building
Franchise decisions are life-changing. People buy from people they trust, and that trust is built through genuine face-to-face connection.
Experience Your Brand
Instead of reading about your opportunity, prospects get to feel your culture, see your systems in action, and meet successful franchisees.
Group Momentum
The energy and urgency created when multiple qualified prospects are together accelerates decision-making.
OUR COMPLETE EXPLORER DAY SYSTEM
We don’t just suggest holding events – we train you to run conversion-focused experiences that consistently attract and convert the right franchise partners.
Pre-Event: Targeted Lead Generation & Qualification
We create compelling recruitment messaging that reflects your brand values and commercial opportunity, then design and launch targeted digital campaigns to attract high-quality prospects. We implement a rigorous screening process to ensure only serious, well-matched candidates attend and build anticipation and commitment through structured pre-event communication.
Event Design & Training
We develop your complete explorer day agenda from welcome to close and train your team on presentation skills, objection handling, and relationship building. We create supporting materials, presentations, and take-away packages while planning logistics, venue setup, and experience flow for maximum impact.
Follow-Up & Conversion
We structure immediate post-event follow-up sequences and guide prospects through due diligence and decision-making processes. We support negotiations, legal coordination, and onboarding steps while implementing CRM systems to track and nurture your pipeline.
Ongoing Optimisation
We measure and analyse event performance and conversion rates, continuously refining your approach based on results and feedback. We help you scale successful events across multiple locations and markets.
360 FRANCHISE RECRUITMENT SUPPORT
Beyond our signature explorer day system, we provide everything you need to build a thriving franchise network. This includes strategic messaging and brand positioning through clear, compelling franchise prospectus and recruitment materials that communicate your unique value proposition. We offer multi-channel lead generation through integrated campaigns across digital advertising, organic outreach, and strategic partnerships to fill your pipeline. Our sales funnel architecture provides a structured recruitment journey with defined touchpoints that move candidates from curiosity to commitment. We also ensure seamless legal and financial coordination through integration with your chosen legal and financial partners to streamline the approval process.
WHY FAMILIA GETS RESULTS
We’ve been in your shoes, having recruited franchisees at scale ourselves, so we understand the process from both sides of the table. Our proven track record shows that our explorer day methodology consistently delivers higher conversion rates than traditional recruitment approaches. We provide hands-on partnership, not just advice, getting involved in planning, training, and executing your recruitment strategy. Our flexible support adapts to your needs and growth stage, whether you’re launching your first franchise or managing a busy pipeline. We take a future-focused approach, using what actually works in today’s relationship-driven business environment while others stick to outdated methods.