Franchise Consultants have a meeting

FAMILIA IQ: FRANCHISEE RECRUITMENT THAT DRIVES FRANCHISE GROWTH

Fill Your Pipeline and Scale Your Network

Our proven franchisee recruitment system combines professional content creation, precision-targeted campaigns and strategic engagement to help you grow your franchise faster.

We work alongside you as your franchise growth partners – not just consultants.

WATCH: HOW FAMILIA IQ WORKS

Julie Clabby, Director at Familia, explains our complete franchisee recruitment system in under 5 minutes. See how we combine high-impact advertising, AI-powered nurturing, and strategic human engagement to deliver investment-ready candidates for your franchise network.

THE PROBLEM WITH TRADITIONAL FRANCHISEE RECRUITMENT

Franchise growth depends on consistent, quality franchisee recruitment. But most franchisors struggle with outdated approaches that don’t deliver results.

Franchise directories are passive, expensive, and deliver declining returns. Generic digital ads with no real content or engagement produce poor conversion rates and weak candidates. The result is a slow pipeline, wasted budget, and stalled franchise growth.

Familia IQ delivers consistent franchisee recruitment that drives real franchise growth.

INTRODUCING FAMILIA IQ

FRANCHISEE RECRUITMENT DESIGNED TO SCALE YOUR NETWORK

Familia IQ is our proprietary franchisee recruitment system that delivers consistent, quality candidates who strengthen your network and accelerate franchise growth.

Whether you’re recruiting 5 franchisees per year or 20+, we provide the franchisee recruitment infrastructure you need to scale without overwhelming your operations.

We don’t just run ads. We create a complete franchisee recruitment ecosystem – from high-end content and precision-targeted campaigns to multi-touchpoint engagement across digital, phone, video and face-to-face channels.

The result: Consistent pipeline, quality franchise partners, and strategic support that helps you scale sustainably.

We become your franchise growth partners – working fractionally alongside you as part of your team.

FRANCHISE | GROWTH | PARTNERS
it’s not just our tagline, it’s how we work.

WHAT MAKES FAMILIA IQ DIFFERENT

High-Impact Advertising That Connects

While other franchisee recruitment consultancies use stock photos and copy-paste landing pages, we create compelling advertising specifically for your franchise opportunity. High-end video production that tells your franchise growth story. Engaging social media content designed for franchisee recruitment. Custom interactive experiences like webinars, virtual tours and calculators. Professional prospectus materials that position your opportunity at the right level.

Every piece of content is created specifically for your brand and your franchisee recruitment campaigns.

Precision-Targeted Campaigns, Not Directories

We use advanced targeting across Meta, Google and LinkedIn to find prospects who are actively looking to invest. Intent-based targeting that captures franchise searchers. Professional targeting for management franchise opportunities. Interest and behaviour-based campaigns that identify ideal franchise partners.

Modern franchisee recruitment methods that deliver franchise growth—beyond outdated directories.

Multi-Touchpoint Engagement, Not Just Automation

This is where our franchisee recruitment approach differs most. We combine intelligent automation with strategic personal touchpoints across every channel – digital engagement, phone conversations, video calls and face-to-face meetings. Technology supports the franchisee recruitment process, but personal connection drives franchise growth.

Our signature Explorer Days consistently deliver conversion rates 5x higher than digital-only approaches.

Complete System, Not Just Lead Generation

Familia IQ manages the full franchisee recruitment journey from awareness through to signed franchise partnership agreements. Pipeline management, prospect nurturing, Explorer Day planning and delivery, due diligence support, and legal coordination. You get quality franchise partners who drive growth, not just leads.

WHO FAMILIA IQ IS FOR?

Franchisors Ready to Scale Through Strategic Franchisee Recruitment

Familia IQ is designed for established franchisors with a proven model who want to drive franchise growth through consistent franchisee recruitment. If you need to recruit 5-20+ franchisees per year to hit growth targets, want professional franchisee recruitment beyond expensive directories, and are ready for franchise growth partners who work alongside you – Familia IQ is built for you.

We work primarily with experience-led, service-based and management franchise businesses in fitness, early years, lifestyle, leisure and food sectors. Brands that connect with people through movement, wellbeing, learning or shared experiences.

If you’re franchising for the first time, our “Franchise Your Business” service gets you franchise-ready first. Then we transition you to Familia IQ when you’re ready for franchisee recruitment and franchise growth.

FRANCHISE SERVICES INCLUDE:

FRANCHISEE RECRUITMENT

Fill your pipeline with quality franchisees through our proven recruitment system. Professional content creation, intelligent campaigns and strategic engagement across all touchpoints.

Franchisee Recruitment
FRANCHISE YOUR BUSINESS

Everything you need to franchise your business – from initial strategy and financial modeling through to operations manuals, legal frameworks and your first franchisee recruitment campaign.

Franchise Growth Strategy
FRANCHISE CONSULTANCY

Expert support for established franchisors. Operations systems, franchisee onboarding, network management and ongoing strategic advisory – working fractionally as part of your team.

Franchise Operations & Support

WEBINAR: HOW TO FRANCHISE YOUR BUSINESS IN THE UK

Franchise Growth Strategy

Date: Friday, 13th February 2026
Time: 1:00pm – 1:30pm GMT
Duration: 30 minutes
Format: Live on Zoom

Discover how to turn your successful business into a franchise model that works. Learn the essential foundations, financial realities, and critical systems you need before franchising.

WEBINAR: How much does it cost to franchise YOUR business in the UK?

Franchise Growth Strategy

Date: Wednesday, 25th February 2026
Time: 12:00pm – 12:30pm GMT
Duration: 30 minutes
Format: Live on Zoom

Learn about all the main costs involved in turning your business into a UK franchise operation from people that have done it themselves.

FAQ

Is Familia IQ just lead generation?

No. Familia IQ is a complete franchisee recruitment system that manages the full journey from awareness through to signed franchise partnership agreements. Lead generation is just the first step – we provide content creation, campaign management, prospect nurturing, sales support and conversion optimization as one integrated franchisee recruitment system designed to drive franchise growth.

How is this different from using franchise directories for franchisee recruitment?

Franchise directories are passive listings where you pay to be seen alongside hundreds of other opportunities. Familia IQ is active franchisee recruitment – we proactively find your ideal franchise partners through targeted campaigns, engage them with compelling content, and nurture them through multi-touchpoint engagement. Modern franchisee recruitment methods that deliver franchise growth beyond outdated directories.

Do you work with new franchisors?

Familia IQ is designed for established franchisors with a proven model ready for franchise growth. If you’re franchising for the first time, our “Franchise Your Business” service gets you franchise-ready first – then we transition you to Familia IQ when you’re ready for franchisee recruitment. Many clients use both services sequentially on their franchise growth journey.

How much does franchisee recruitment through Familia IQ cost?

Familia IQ works on a low monthly retainer plus commission on successful franchisee placements. Before we start, we’ll help you calculate the marketing budget you’ll need for campaigns—this varies based on your franchise growth targets, market competition and the channels required to reach your ideal franchise partners.

The retainer covers strategy, content creation, campaign management and sales support. Commission is only paid when franchisees sign agreements, aligning our success with yours as true franchise growth partners.

We provide transparent pricing based on your specific franchise growth needs during our discovery conversation.

How long until we see franchisee recruitment results?

Most clients see quality franchisee recruitment leads within 2-4 weeks of campaign launch. First signed franchise partnership agreements typically come within 2-3 months. The timeline varies by sector, investment level, territory availability and competition. We provide realistic franchise growth projections based on your specific market.

Do you guarantee a certain number of franchisees?

No. Ethical franchisee recruitment doesn’t work with guarantees. We provide transparent performance data, realistic franchise growth projections and continuous optimisation – but we can’t control factors like market conditions, your brand reputation, franchisee experience or how territories are managed. What we guarantee is professional execution of a proven franchisee recruitment system that drives franchise growth.

Can we just use Familia IQ for content creation?

Familia IQ works as an integrated franchisee recruitment system. Content creation alone won’t fill your pipeline or drive franchise growth – you need campaigns, nurturing and engagement. Similarly, campaigns without great content won’t convert prospects into franchise partners. We can discuss unbundled services, but the system delivers best franchise growth results when all elements work together.

How involved do we need to be as franchisors?

You’ll need to be available for initial franchisee recruitment strategy sessions, content review and approval, discovery calls with qualified franchise prospects, Explorer Day participation, and final due diligence and legal coordination. We manage franchisee recruitment campaign execution, lead qualification, pipeline management and prospect nurturing – but you’ll need to be present for key touchpoints where we’re building franchise partnerships together.

Do you support franchise growth outside the UK?

Yes. While we’re based in the UK and most of our franchisee recruitment work is with UK franchisors, we’ve supported international brands entering the UK market and UK brands expanding overseas. International franchisee recruitment and franchise growth requires different approaches – we can discuss what this looks like for your situation.