Franchisee recruitment

Familia IQ

The recruitment system behind every franchisee we find.

Familia IQ is the CRM and recruitment system we set up for your brand and run on your behalf. It keeps every candidate warm, shows us who is genuinely interested, and lets our team spend its time on the people most likely to invest. By the time you meet someone, they understand your brand, they have been qualified and they want to know more.

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Watch Familia IQ explained

A recruitment team reviewing candidate progress together

How it works

How Familia IQ works

From the first enquiry to the applicant you meet, every step runs through one system set up for your brand.

Set up for your brand

We configure Familia IQ around your opportunity: your messaging, your ideal franchisee, your territories and the questions that matter to you. Every enquiry from every campaign lands in one place.

Interest kept warm

Familia IQ sends the right message at the right time by email, SMS and WhatsApp, so candidates hear from you while they are still making up their minds rather than a week later.

Everyone scored

Each candidate is scored on what they actually do, such as reading, replying and booking, as well as what they tell us on a form. The most engaged rise to the top of the list.

Calls and presentations

Our team calls the most engaged candidates, answers their questions and takes the serious ones through a face-to-face presentation of your franchise opportunity.

Handed over to you

You receive applicants who understand the brand, have been qualified and want to take the next step. From there, it’s over to you.

You always know where things stand.

Familia IQ gives you a clear monthly report on every candidate in the pipeline, where your enquiries are coming from and which campaigns are producing qualified people.

Your candidate data is yours, whatever happens.

Part of every Familia engagement.

Every Familia client recruits through Familia IQ, whichever way they come to us.

You already have a franchise

Familia IQ is the engine behind our franchisee recruitment service, finding and qualifying the right people for your network.

Franchisee recruitment

You’re franchising for the first time

We switch Familia IQ on while your franchise is being built, so your pipeline is already moving when you are ready to sign.

Franchise your business

100+

franchisees recruited for client brands

1 in 40

leads we handle become qualified candidates

1 in 125+

is the industry average

Based on 2026 client data.

Questions you might have

Is Familia IQ software we have to learn?

No. It is the system we run for you as part of franchisee recruitment, so there is nothing for your team to learn or staff.

Which channels bring candidates in?

Campaigns across Meta, Google and LinkedIn bring candidates in. Familia IQ then follows up with each of them by email, SMS and WhatsApp.

Who speaks to our candidates?

Our recruitment team makes the calls and gives the presentations, in your brand’s voice. You meet candidates once they have been qualified.

How do we see what is happening?

You get a monthly report showing every candidate, where they are in the process and where your enquiries are coming from.

What happens to our data if we stop?

It stays yours. There is no minimum term, and your candidate data goes with you.

Let’s fill your pipeline.

A quick call about your network, a short questionnaire and a proposal setting out how we would find your franchisees.

Book a call