What Does a Franchise Recruitment Agency Do?
Too busy to recruit franchisees? You are not alone.
Busy founders lose good candidates. If you are running your business, supporting your network and trying to recruit at the same time, something has to give.
In this video, Julie Clabby, co-founder of Familia, explains how a franchise recruitment agency works and what to expect when you hand over franchisee recruitment.
Watch time: 3m 39s
What a franchise recruitment agency does
Founders are often so busy running the business and supporting their network that they can’t give serious candidates the time they need. Good candidates drift away, or time goes on people who were never suitable. Julie explains how a franchise recruitment agency takes that work on.
Profiling your ideal franchisee. The work starts with knowing who you want: where they might be working now, the skills and experience they bring, and what makes them right for your brand.
Lead generation. At the top of the funnel, marketing puts your opportunity in front of the right people so they find you and start to take an interest.
Nurturing. Once candidates get in touch, someone has to look after them: answering questions, warming them up to your brand and making sure they understand franchising as well as your business.
Due diligence. Candidates then explore the opportunity in detail. How does the business operate, how much do they need to invest and what could they earn from it?
Handing over qualified candidates. The agency passes you people who have done that work and are ready to explore the business with you properly.
What an agency won’t do. It won’t make the final decision. It is your business, so who joins your network is always your call. What it gives you back is time to run the business and grow the network while good candidates are worked on in the background.
