Sectors we work in

Health and Fitness Franchising

Franchise your fitness business properly, or grow the network you have, with people who have built a fitness franchise network themselves.

Members stay for the experience: the instructors, the community and the results. A fitness franchise has to deliver that same experience in every studio and every territory. That is what we build with you.

A group exercise class in a fitness studio
How we help

Wherever your business is now.

Franchising for the first time

We look at your model, your member retention and your systems, then build the franchise with you: the numbers, the operations manual, the equipment and studio standards, the agreements, and the recruitment that finds your first franchisees.

Growing a fitness network

We find, follow up and qualify franchisees who know fitness and can run a business, so you spend your time with the right people. Every candidate runs through Familia IQ, our recruitment system, and we only get paid when you sign a franchisee.

Fitness businesses we work with

Each has its own kind of member and its own kind of franchisee. We plan for both.

Our franchise consultants work across eight service sectors, so what works in one often helps another.

  • Boutique studios. HIIT, Pilates, yoga and functional training.
  • Personal training and coaching. One-to-one and small group training, and nutrition coaching.
  • Wellness and recovery. Massage, physiotherapy, sports therapy and recovery.
  • Specialist programmes. Women-only, older adults, rehabilitation and condition-specific fitness.
  • Outdoor fitness. Boot camps and outdoor training in parks and community spaces.

We have done this in fitness ourselves.

We took our own fitness business to a UK-wide franchise network, so we have recruited fitness franchisees, trained instructors and kept the member experience consistent across a growing network ourselves. Fitness franchises work well when members keep coming back, the community does the marketing, and franchisees love the work as much as the business.

How it starts

One conversation first.

1

Book a call

Tell us about your fitness business and where you want it to go.

2

We listen and give you an honest view

No pitch, just what we would do in your position.

3

We agree the right next step

That might be working together, or it might be something you can do on your own.

Questions fitness businesses ask

Is franchising right for my fitness business?

It can be, if your members stay, your classes and coaching follow a clear system, and the numbers work for a franchisee as well as for you. We look at that honestly. If you already franchise and recruitment has slowed, we can help with that too.

How do you find the right franchisees for a fitness business?

We look for people who know fitness and can also run a business. Our campaigns lead with your members’ results, your retention and the support you give, and we qualify every candidate before they reach you.

What support do fitness franchisees need?

Instructor training, help with member retention and local marketing, equipment standards and regular performance reviews. We help you set up support that keeps working as the network grows.

How do you handle equipment and studio standards?

We write your equipment specifications, studio standards and maintenance routines into the operations manual, along with your supplier arrangements, so every site looks and works the same. If you are new to franchising, we help you document what you already do.

How long does it take to recruit fitness franchisees?

Good leads can come within weeks of a campaign starting. From first enquiry to signed agreement usually takes a few months, because candidates want to understand your concept, the set-up costs and the support they will get. We manage that process for you.

How do I get started?

Book a call. Tell us about your business, and we will give you an honest view of the best next step.

Where could your business be in five years?

Let’s talk about it.